Healthcare startups don't need another advisor. They need someone who's actually done the work.

OnBoard Healthcare Studio is a fractional commercial team for funded healthcare companies — built by operators who've run commercial, product, and technology inside the industry, not consulted around its edges.

We don't hand you a deck and a bill. We embed, build the engine, and move on once it runs without us.

Start a conversation See how we work

Built by operators

The difference between advice and ownership

We've carried the number

Quota, P&L, launch dates. Our team has owned commercial outcomes inside payers, providers, and health tech — not observed them from a slide.

Senior hands, not a pyramid

The people in the kickoff are the people doing the work. No junior bench, no ghost staffing, no handoff to someone learning your market on your budget.

Built to be handed over

Every motion we build comes with the playbook, the data, and the hiring profile so your team runs it after we leave.

Speed that matches your runway

Funded companies are on a clock. We work in weeks against a defined commercial thesis, not open-ended retainers.

Who we've worked with

Capabilities

One team across the commercial surface

We scope to what's blocking revenue right now — and bring the rest of the bench when the constraint moves.

Go-to-market strategy

ICP definition, segmentation, pricing and packaging, and a channel plan grounded in how healthcare actually buys.

Sales engine build

Pipeline design, outbound motion, enterprise deal architecture, CRM hygiene, and forecasting your board can trust.

Payer & provider access

Contracting strategy, reimbursement pathways, pilot-to-enterprise conversion, and navigating committee-driven buying.

Product commercialization

Positioning, launch readiness, packaging tied to workflow value, and closing the gap between roadmap and revenue.

Technology & data

Integration strategy, EHR and interoperability realities, security review readiness, and a reporting layer that holds up.

Commercial leadership

Fractional CRO / CCO coverage, team design, comp plans, and hiring the permanent leader who replaces us.

Engagement model

Embed. Build. Transfer.

A finite engagement with a designed ending. Success is measured by what keeps running after we're gone.

1
Embed
Weeks 1–4
We join the team, not the vendor list. Diligence on pipeline, product, and data; direct time with customers and prospects; a shared commercial thesis with the founders by week four.
2
Build
Months 2–6
We build and run the engine in-market — messaging, pipeline, pricing, process, and the systems underneath. Real deals, real feedback, iterated in the open with your team alongside us.
3
Transfer
Exit
Documented playbooks, instrumented reporting, and hired or trained owners. We plan our exit from day one and leave when the engine runs without us.

Contact

Tell us what's stuck

Send a short note about the company and the commercial problem in front of you. If we're the right team, we'll come back with a point of view — not a proposal template.

— We work with funded healthcare companies, Seed through Series C.
— Engagements typically run three to six months.
— We take a small number of clients at a time.