Embedded operating team · Healthcare
Healthcare startups do not need another advisor. They need someone who is actually done the work.
OnBoard Healthcare Studio provides operating leadership for early- and growth-stage healthcare companies. We partner with founders and executive teams from first customers through Series C, helping build and scale sales, marketing, product, partnerships, and talent — including the integrations and technology that make a product work inside real clinical workflows, and the customer success and operations that keep customers getting value after launch.
We do not hand you a deck and a bill. We embed, build the engine, and move on once it runs without us.
Built by operators
The difference between advice and ownership
We have carried the number
Quota, P&L, launch dates. Our team has owned commercial outcomes inside payers, providers, and health tech — not observed them from a slide.
Senior hands, not a pyramid
The people in the kickoff are the people doing the work. No junior bench, no ghost staffing, no handoff to someone learning your market on your budget.
Built to be handed over
Every motion we build comes with the playbook, the data, and the hiring profile so your team runs it after we leave.
Speed that matches your runway
Funded companies are on a clock. We work in weeks against a defined commercial thesis, not open-ended retainers.
Founders
The operators behind OnBoard
The people you meet are the people who do the work.
Albie Salvatore
Co-founder
Albie is a seasoned healthcare operator who believes the best strategies begin with listening. Across commercial, product, marketing, and technology leadership roles, he has turned honest feedback from customers, sales teams, and partners into products and go-to-market plans that work in practice. He pairs that market instinct with operational discipline, building the processes, cross-functional alignment, and execution rhythm that carry new ideas from early validation through launch and scale. At OnBoard, Albie works alongside founders to understand their market, strengthen their operations, and build growth grounded in what customers truly need.
Connect on LinkedInJeff McHugh
Co-founder
Jeff has spent over 25+ years in healthcare IT career building and scaling healthcare businesses, turning market opportunity into durable commercial growth. He has led go-to-market strategy, sales, partnerships, and market development for organizations across the healthcare landscape. His focus has stayed the same throughout: understand how customers buy, then build the teams and processes to reach them. At OnBoard, Jeff partners closely with founders to sharpen their commercial strategy, validate their market, and build revenue engines that scale.
Connect on LinkedInTeam
The team working with us
Senior operators who join engagements alongside the founders.
Kurt Sopata
Customer Success & Operations Lead
Kurt has spent his career building the commercial foundations healthcare companies need to scale. Partnering closely with founders and sales leaders, he has developed the systems, messaging, workflows, and playbooks that support the full customer lifecycle, from defining the ideal customer and generating pipeline to implementation, adoption, and long-term success. At OnBoard, he helps founders turn strategy into repeatable execution. He builds the infrastructure behind a consistent pipeline and sustainable growth, and helps customers stay successful for the long term.
Connect on LinkedInDave Boerner
Interoperability & Integration Architect
Dave Boerner is an Interoperability & Integration Architect with more than 15 years of experience connecting EHRs, clinical data networks, and the applications that depend on them. His expertise covers the full health data stack, including HL7 v2, FHIR R4, SMART on FHIR, CDS Hooks, and national networks such as Carequality, CommonWell, and TEFCA. He has built integrations across Epic, Oracle Health, and Cerner environments in both the US and UK. Dave is currently VP of Solutions at Vim, which focuses on point-of-care EHR workflow integration, and founded Coordinare Health, an advisory firm for health IT teams. He previously led solutions design and sales engineering at Zus Health, directed data strategy at Particle Health, and held technical roles at Unqork, Orion Health, and Patients Know Best in London. He is based in Miami Beach, Florida.
Connect on LinkedInTestimonials
In our clients’ words
“We had a proven offering but needed the bandwidth and structure to scale it. OnBoard Healthcare Studio understood our market quickly, focused on what mattered most, and worked alongside our team to build the right commercial process. Within a few months, we had a clearer strategy, a stronger pipeline, and a team equipped to carry it forward on our own.”
ELT from 2 Multi-Billion Dollar Health Systems
Two engagements with the same executive leader across two health systems.
“OnBoard Healthcare Studio has been a true extension of our team, helping us turn a new product vision into a clear path to market. They have helped us identify the right technology partners, navigate integrations with leading EHR platforms, secure early pilot opportunities, and shape our go-to-market strategy. What sets them apart is their ability to work across product, partnerships, and growth — and then turn that strategy into real execution.”
Matthew Chaiken
Co-Founder BlinkRx - Leading Digital Pharmacy Platform
“OnBoard helped us turn a great aesthetics business into a clear, scalable growth story. Their go-to-market and marketing work shaped how we grew, strengthened our positioning, and helped us tell a compelling story to potential buyers—ultimately leading to our sale to a larger holding company. They are practical, steady, and genuinely invested in your success.”
Jayson Dupre'
Founder and CEO, Strella Aesthetics
Capabilities
One team across the commercial surface
We scope to what is blocking revenue right now — and bring the rest of the bench when the constraint moves.
Go-to-market strategy
ICP definition, segmentation, pricing and packaging, and a channel plan grounded in how healthcare actually buys.
Sales engine build
Pipeline design, outbound motion, enterprise deal architecture, CRM hygiene, and forecasting your board can trust.
Payer & provider access
Contracting strategy, reimbursement pathways, pilot-to-enterprise conversion, and navigating committee-driven buying.
Product commercialization
Positioning, launch readiness, packaging tied to workflow value, and closing the gap between roadmap and revenue.
Technology & data
Integration strategy, EHR and interoperability realities, security review readiness, and a reporting layer that holds up.
Implementation & Customer Success
From pilot design, go-live playbooks, Platform deployment coordination, adoption metrics, and renewal readiness.
Engagement model
Embed. Build. Transfer.
A finite engagement with a designed ending. Success is measured by what keeps running after we are gone.
- 1
Embed
Weeks 1–4We join the team, not the vendor list. Diligence on pipeline, product, and data; direct time with customers and prospects; a shared commercial thesis with the founders by week four.
- 2
Build
Months 2–6We build and run the engine in-market — messaging, pipeline, pricing, process, and the systems underneath. Real deals, real feedback, iterated in the open with your team alongside us.
- 3
Transfer
ExitDocumented playbooks, instrumented reporting, and hired or trained owners. We plan our exit from day one and leave when the engine runs without us.
Contact
Tell us what is stuck
Send a short note about the company and the commercial problem in front of you. If we are the right team, we will come back with a point of view — not a proposal template.
- — We work with funded healthcare companies, Seed through Series C.
- — Engagements typically run three to six months.
- — We take a small number of clients at a time.